Audemars Piguet Jules Audemars Tourbillon Swiss Watch in Steel

Gerard Butler becomes Roger Dubuis brand ambassador

The adaptation of the successful Star resounding graphic novel film 300, Gerard Butler, landed another dramatic new role and joined the family of the Genevois fine watchmaker Roger Dubuis . Armed with an imposing physical and determined temperament, Gerard Butler is another star who came to be an Ambassador of the brand more or less by chance.

Gucci G-Timeless Sport Watch

Shouldn't the name of this watch be the Gucci "G-Time" versus "G-Timeless?" I mean of course I get what "timeless" means, but is that really a term you want as the name of a product that should not be "less time?" Perhaps I am thinking about it too much, but I really do feel that this little "minor" detail does matter when it comes to subconscious consumer perceptions about products. It isn't even timeless either. This dive-style watch looks to be squarely set in circa 1995 with its bold primary colors. Oh, you have got to love the Italians (and their flag). As much as I joke about it,

Hublot La Cle Du Temps Watch

Does the key of time hold the key to time? Depends on how you look at it. A few years ago Mathias Buttet created a weird watch movement capable of speeding up and slowing down time, and then automatically return the dial to the normal time. Poetically the movement had a lot of value, though practically it had next to none. What it did however do was offer a unique design opportunity to see how one might create a timepiece around this concept. This is the third try.The first watch to use this complex vertical tourbillon based movement was a company called Horus that made a boat style w

Redesign: 2010 Makeover

New site design folks. It has been a long time coming and a lot of work went into the design and implementation. I would like to thank the designer and developer, and all of you for making it worth the time (and money). Please note that there will be little tweaks and enhancements to the site over the new few days and weeks. If you notice any problems, please report them to me.From a design perspective, the site concept is to present a technical and masculine feel, with a sense that whatever is being discussed on the site is something special. Even watch novices should come here and b