Breguet RBF 1775 Swiss Replica Watch in White Dial

Get ??Em Early: A Marketing Plan For Raising Watch Lovers

While at Baselworld 2012, I had an interesting idea. It wasn t totally unique, and I certainly didn t come up with it originally. I did however stumble upon a solution for a huge problem with the watch industry and a great way to solve it. Something that to my knowledge isn t really being done with any seriousness today. It has to do with getting more people to wear and want watches, and how to approach a post need-based watch economy.By ?post need-based? I mean that technically speaking, people no longer must wear watches to tell the time. People most certainly still need to know the

Romain Jerome Moon Invader Watches

Back at Baselworld 2010 I stopped by the Romain Jerome booth to see "what was cooking." Turns out it was moon dust. As an extension of the Moon Dust DNA collection of watches, Romain Jerome (RJ) showed-off the "Moon Invader." On the back of the watch is a metal plate meant to look like the moon that in it actually has dust from the moon baked into it.I first wrote about the Moon Invader collection here, based on the prototype. Now, after seeing the final pieces, a find a few small changes have been made to the current versions. Most notable in my opinion is the lugs. They were

Tag Heuer Aquaracer 500M Calibre 5 Dive Watch

I was always a bit luke warm about the Tag Heuer Aquaracer watch line. The watches were always nice, but not quite nice enough to excite me. Without a big announcement these new Aquaracer Calibre 5 watches started to appear in stores. Not sure if they are in US stores though. Sources indicate some availability in Europe and Asia. So what about the look of the new line? Tag Heuer has taken the term "Professional" off this line, but they look more professional than the last line. For the first time that I know of, a helium escape valve has been added to the design making them appear much

The Geochron Combines Clock And Map: Coolness And Utility Outweigh Geek Factor

This is not exactly a new product, but you probably haven't seen one unless you are a regular reader of Hammacher Schlemmer catalogs and alike. The Geochron company makes, you guess it, Geochron wall clocks. There are a few models in the line, but they are very similar. The custom made wall clocks are actually very useful, and Geochron envisions them resting proudly in board rooms and executive offices. Yes, that is right, custom made for you right here in the US. How many things these days can tout that?Looking at the Geochron right away, you see a map of the world. You then se