Rolex Project X Daytona Limited Edition Series II Cosmograph MonoBloc Cerachrom Swiss Watch in White Face

Why Are Watch Hands Usually Set To About 10:10? - Ask Watch Experts Questions About Watches

 Harold F. from Mobile, Alabama, USA asks: Why are display watches in advertisements and in stores usually set to about 10:10?This is a good question and we’ve been amused at the various answers we’ve seen offered over the years. There is a very simple explanation for this. When the hands on an analog watch are set to about 10:10 they offer a balanced, symmetrical look to the dial that helps a watch look its best. Display watches and images in advertisements are interested in making products appear as attractive as possible. Many years ago, watch companies realized that th

Eterna Adventic Watch

A reader recently asked me "what is going on with?Eterna? I haven't seen their stuff in stores in a while." Well Eterna is alive and more than kicking, but I don't know how much of their stuff you can find in North America. Watch lovers who have been in the game for a while are familiar with Eterna. Newbies might not have heard of them, but will surely know of Porsche Design. Eterna are the guys who produce all of those pieces.I meet with Eterna each year to check out their new stuff. The brand is interesting and they really excel when it comes to mechanics, especially with their in-h

Richard Mille RM 056 All Sapphire Crystal Watch

No doubt it is cool. It is also wildly expensive and a showpiece above all else. This new highly limited edition watch from Richard Mille is the RM 056 and comes in an all sapphire crystal case. It is very visually intriguing and costs a mere $1,650,000. Probably easier to laugh about the price rather than get upset.According to Richard Mille it requires over 1000 hours to produce the case of the watch. The case is identical to that of previous Richard Mille Felipe Massa pieces. The movement is also an updated evolution on that RM 008 caliber. Only the case is in sapphire crystal and

Romain Jerome Crisis Tourbillon Watch: This Small Company Knows No Crisis

I am not sure if this is a real watch that will be sold as a one off (limited edition of one as seen on the dial "1/1"), or whether it is a metaphor. Either way it is a bit clever to say the least. It is also really "French ballsy." "Ma petite entreprise ne conna??t pas la crise." This is Romain Jerome's CEO? Yvan Arpa saying, "my small company knows no crisis." Well that is good, your small company also knows no price limits. After the Titanic and Moon DNA watches, I am not going to be surprised to see the Human DNA watch. Now that would be a grotesque novelty.Actually, Romain Jerome