Ulysse Nardin Dual Escapement Japanese Watch in Grey Dial

New Website For 2014

Welcome to a new look and feel for the aBlogtoWatch watch blog website. We enter what is perhaps the fifth overall version of the site and the second major design to use the (versus older name). One of the notable small changes is that the new version of aBlogtoWatch removes the "formerly aBlogtoRead" label we once had in the header. Even though many industry people still like to call us "aBlogtoRead," the name is part of our history. With the new for 2014 aBlogtoWatch website we offer a lot of improvements both visually and behind the scenes.Before di

Artya Son Of A Gun Tourbillon Watch

Not that this comes as a surprise to many people, but this watch is the first time anyone has combined a tourbillon movement with real bullets. Yes, Swiss Artya's founder Yvan Arpa has finally ventured into creating an unholy union of delicate watch making and destruction with the Son of a Gun Tourbillon timepiece. A large portion of aBlogtoWatch readers who prefer more conservative fare such as products from Patek Philippe or Rolex balk at the notion that we even cover brands like Artya. Yes, they've written us and commented on posts suggesting that these are perhaps not the most prud

Zenith Pilot Montre d?A|ronef Type 20 GMT Watch

As part of?Zenith's focus on their Pilot watch collection for 2013, one of the new models is this Pilot Montre d A ronef Type 20 GMT watch. Also new for 2013 is the?Zenith Pilot Montre d A ronef Type 20 Annual Calendar. Both the Annual Calendar and the GMT use existing Zenith movements. In fact, we see very little new movements these days from the major brands. Movement development is extremely expensive and time consuming. It is often best to extend the life of successful movements by dressing them up in different ways, in different watches. Zenith of course is among the true in-house

What It's Like Being A Brand Ambassador For Maurice Lacroix Watches - Video

This is actually a very telling tale, and is not at all unique to Maurice Lacroix. Look closely and you get to see exactly what it is like being a brand ambassador for a Swiss watch brand. Here you have outgoing British golfer Justin Rose being courted by Maruice Lacriox to becoming a brand ambassador them. This can mean, among other things, wearing only Maurice Lacroix watches in public, and wearing Maurice Larcroix branded clothing while playing golf. In exchange the brand ambassador gets money, and ideally some watches. In this video Mr. Rose gets at least one watch (the rest might